More and more brides are looking online to get their perfect dress, as often this is cheaper than going to the local bridal boutique and we have all read about buying dresses from abroad too as this is often a cheaper way to get your dress and often to the disappointment to the bride and her hard saved budget.
This of course is also true of other purchases, such as your shoes and veils. Spelling out the dangers of buying online and ending up with a fake frock, we have some sound advice that comes from Chrissie Jamieson of MarkMonitor which we have had permission to duplicate for you . . .
Weddings are one of the most important milestones in people’s lives, and each one involves months of preparation and planning to ensure it’s a day to remember.
There are so many things to consider, but one of the most exciting parts of your preparation is finding the perfect wedding dress.
But now, just as the internet has changed the way we order groceries and listen to music, it too has influenced the process of buying a wedding dress. From the comfort of their own homes, brides-to-be can browse gowns from a wide variety of different shops and have them arrive at their doorstep within days. What’s more, those looking to save money can often find ‘bargain’ deals on online marketplaces and auction sites.
However, while online wedding dress shopping might provide convenience and cost-saving benefits, it’s also much easier for people to unsuspectingly fall prey to counterfeit items. In today’s online world, there are certainly no guarantees that the bargain dress will be genuine and it can be alarmingly easy to be fooled into buying something that is fake.
The availability of fake goods on the internet has grown substantially during recent years, and all consumers including brides-to-be, are being advised to adopt the same vigilant approach with their online purchases as they would in the physical world. Online brand protection experts, Mark Monitor, has compiled the following list of top tips to ensure that brides-to-be are alert to the dangers when shopping online:
Price: Consumers looking to avoid fake goods will, in some cases, ignore any too good-to-be-true prices advertised on the internet, but counterfeiters are becoming wiser and realising that they actually have more chance of fooling shoppers the less they reduce the price. Therefore, it is important to know the genuine recommended retail price of the dress and then use this as a benchmark. If there is a discount of any significance — even if it’s just 10% or 20% off — it’s always worth doing some further research to see if these savings are legitimate.
The website: Counterfeiters can be extremely good at creating fake websites that appear genuine, making it difficult for shoppers to make the right judgement call. In cases like this, it’s always worth looking at the website’s ‘About’ and/or ‘FAQ’ sections, as counterfeiters are usually less careful with the detail on these pages. If they do not include vital company information, for example the delivery details or where the company is based, it is best to steer clear.
Return and privacy policies: Any legitimate website will make these policies clear to shoppers, as they are important for those who need to return an item that is faulty or might not fit. If these policies are hard to find or don’t seem to exist, that should be a serious warning sign of counterfeit activity.
The website URL: Often, counterfeiters will use URL addresses that are confusingly similar to those of genuine brands but include subtle spelling mistakes or typo errors, in the hope that customers unknowingly visit these type of sites — a method known as ‘cybersquatting’. Therefore, before buying anything, shoppers should check the URL address of the site they’re on to ensure it is 100% correct. It’s also useful to check the site has a ‘https://’ prefix, which indicates the website is secure.
Online marketplaces: Finally, for those looking for a bargain through online marketplaces, shoppers should thoroughly check the reviews of the seller they are looking to buy from. If the reviews are overwhelmingly positive then you can assume the seller is trustworthy, but if reviews are mostly negative, it’s worth investigating.
Well, we hope you found some value from the above article. Suffice to say, we have seen many brides comments on Facebook groups who are very happy with their purchases from online auction sites and we just wanted to say this. However the above article is just highlighting some of the dangers that are out there and how to ensure you have a better chance of a quality product dispatched to you.
And of course you cannot beat the experience of going to your local bridal boutique and trying on dresses (which are not fake ones) hopefully sipping the odd Prosecco and enjoying the experience with your family and bridesmaids . . . and of course coming to Pink Daisy Bridal to purchase all your bridal accessories (nothing here is fake!)
If you have any questions on buying online or any other questions on bridal accessories, please do ask as we are here to help.
Thank you for reading and take care x
We look forward to seeing you there.